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Unlock the power of
Customer Led Growth


and deliver faster, more reliable, efficient revenue.

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Unlock the power of
Customer Led Growth


and deliver faster, more reliable, efficient revenue.

Forge a Customer Experience that Fuels Growth

In today’s economy, achieving sustainable growth through customer expansion, advocacy and retention is essential. You need to deliver a compelling, integrated customer experience that provides ongoing value and converts customer loyalty into share of wallet and enthusiastic brand advocacy. Customers who see real business outcomes and who have memorable experiences with your company will inevitably buy more and tell others about you. It’s the best kind of marketing you could ever ask for!

That’s where we can help. 

Skilled in Customer Success and Experience, we place your customers at the center of product and service design. We then show you how to align the “connective tissue” of customer desired outcomes, customer facing teams and customer success technology to reduce silos and deliver a seamless experience that customers love. The solutions we develop with you become the engine that fuels sustained growth, profitability and efficiency.

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Services


Services


MGCX Advisors services

We help you implement a Customer Experience strategy that harnesses industry best practices, and is tailored to your needs based on your company culture, state of maturity, type of technology, customer demographics, and other market factors.

Customer Success Strategy

Customers are your most valuable asset to revenue growth, and the fire drill approach to retaining customers is simply not sustainable. A sound Customer Success strategy enables you to create an integrated experience where strong customer retention and advocacy is the norm. It ensures your customers buy more, choose you over the competition repeatedly, and tell others about their great experience.

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Voice of the Customer

Actively monitoring customer engagements and understanding how customers derive value from your offerings is crucial. Embedding those insights into daily operational activities, and product & leadership discussions is even more so. Collect actionable intelligence that gets to the heart of what customers really want and provides a guide for innovation and investment decisions.

Customer Journey Design

 Having a joint and unified understanding of moments of truth that impact adoption, introduce risk, or achievement of outcomes benefits both the company and its customers. Teams must have a clear picture of the customer journey and their unique role in delivering customer value. This becomes your True North, keeping your Product, Sales and Customer Success teams in sync. 

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Testimonials


Testimonials


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The SaaS Startup Founder's Guide


The SaaS Startup Founder's Guide


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The SaaS Startup Founder's Guide features advice and best practices from Melinda Gonzalez and other SaaS-savvy experts. This guide will provide you with a fundamental understanding of the business model of SaaS, as well as provide key go-to-market plays that will help your startup grow.

Available in Kindle and ePub formats.